2030. Как современные тренды влияют друг на друга и на наше будущее — страница 59 из 65

Journals of Gerontology, Series B, 69, no. 5 (September 2014): 763–771. Цитаты Аннены Макклески взяты из Robin Erb, «Teaching Seniors to Use Internet Cuts Depression Risk,» USA Today, April 22, 2014.

Раздел о Rendever адаптирован из Gökay Abacı, "Reconnecting the Elderly with the Joys of Everyday Life Through Virtual Technology," Medium, August 8, 2018, https://medium.com/@MassChallengeHT/reconnecting-the-elderly-with-the-joys-of-everyday-life-through-virtual-reality-277bf957483e. По экзоскелетам см. Jonas Pulver, «An Ageing Japan Looks to Mechanical Exoskeletons for the Elderly,» World Weekly, February 4, 2016.

Исследование коэффициента цена/прибыль на фондовых биржах США представлено в Zheng Liu and Mark M. Spiegel, "Boomer Retirement: Headwinds for U.S. Equity Markets?" FRBSF Economic Letter 2011-26, Federal Reserve Bank of San Francisco, August 22, 2011, http://www.frbsf.org/publications/economics/letter/2011/el2011-26.html.

Цитаты Лау, Котански, Флакса и Тишлера взяты из Penny Crosman, "6 Fintechs Targeting Seniors and Their Families," American Banker, June 20, 2018.

О пожилых людях в качестве предпринимателей см. Lauren Smiley, "Late-Stage Startup," MIT Technology Review, September – October 2019; Roger St. Pierre, «How Older Entrepreneurs Can Turn Age to Their Advantage,» Entrepreneur, May 26, 2017.

О финансовых злоупотреблениях доверием пожилых людей см. Sara Zeff Geber, "Hot Tech Solutions to Keep Older Adults Safe from Financial Abuse," Forbes, April 23, 2019; Victoria Sackett, «New Law Targets Elder Financial Abuse,» AARP, May 24, 2018, https://www.aarp.org/politics-society/government-elections/info-2018/congress-passes-safe-act.html. По EverSafe см. Financial Solutions Lab, «EverSafe,» http://finlab.finhealthnetwork.com/challenges/2017/eversafe.

Цитаты Коллинсон и Вайншток взяты из Kenneth Terrell, "Why Working After Retirement Works," AARP, August 13, 2018, https://www.aarp.org/work/working-at-50-plus/info-2018/why-work-after-retirement.html.

О межпоколенческих командах в BMW см. Helen Dennis, "The HR Challenges of an Ageing Workforce," HR Magazine, February 16, 2016; Robert M. McCann, «Aging and Organizational Communication,» Oxford Research Encyclopedias: Communication, August 2017, doi:10.1093/acrefore/9780190228613.013.472.

Различные подходы к миллениалам представлены в Jean Twenge, Generation Me: Why Today's Young Americans Are More Confident, Assertive, Entitled# and More Miserable than Ever Before (New York: Free Press, 2006); PR Newswire, October 20, 2016; William Strauss and Neil Howe, Millennials Rising: The Next Great Generation (New York: Vintage Original, 2000); David Burstein, Fast Future: How the Millennial Generation Is Shaping Our World (Boston: Beacon Press, 2013); Eric Hoover, "The Millennial Muddle," Chronicle of Higher Education, October 11, 2009; Jia Tolentino, «Where Millennials Come From,» The New Yorker, November 27, 2017; Council of Economic Advisers, 15 Economic Facts About Millennials, October 2014, https://obamawhitehouse.archives.gov/sites/default/files/docs/millennials_report.pdf; World Values Survey, http://www.worldvaluessurvey.org/WVSContents.jsp?CMSID=Findings; Kathleen Shaputis, The Crowded Nest Syndrome (New York: Clutter Fairy, 2004).

О миллениалах и сбережениях см. Josh Zumbrun, "Younger Generation Faces a Savings Deficit," The Wall Street Journal, November 9, 2014; Bank of America, 2018 Better Money Habits Millennial Report, https://bettermoneyhabits.bankofamerica.com/content/dam/bmh/pdf/ar6vnln9-boa-bmh-millennial-report-winter-2018-final2.pdf.

О поколении Z см. Varkey Foundation, "Generation Z," January 2017, https://www.varkeyfoundation.org/what-we-do/policy-research/generation-z-global-citizenship-survey.

О пожилых людях в Китае см. Chong Koh Ping, "China's Elderly: Old and Left Behind," The Straits Times, October 28, 2017; Jieyu Liu, «Ageing, Migration, and Familial Support in Rural China,» Geoforum 51 (January 2014): 305–312.

Об общежитиях в домах престарелых см. Tiffany R. Jansen, "The Nursing Home That's Also a Dorm," Citylab, October 2, 2015, https://www.citylab.com/equity/2015/10/the-nursing-home-thats-also-a-dorm/408424.

Цитата Левина взята из Bridey Heing, Critical Perspectives on Millennials (New York: Enslow, 2018), 23.

Проект Wired-Pfizer по старению представлен в "The Future of Getting Old: Rethinking Old Age," Wired, April 2018, https://www.wired.com/brandlab/2018/04/the-future-of-getting-old.

3. Равнение на Сингхов и Ванов

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Точка зрения Маргарет Халси на средний класс взята из ее книги The Folks at Home (New York: Simon & Schuster, 1952).

История Tata Nano изложена в "Ratan Tata Hands Over First Three Nano Cars to Customers," The Economic Times, July 17, 2009; Saurabh Sharma, «How a Scooter on a Rainy Day Turned into Ratan Tata's Dream Project Nano,» Business Today, April 14, 2017; Kamalika Ghosh, «It's Time to Say Ta-Ta to the World's Cheapest Car,» Quartz, July 13, 2018.

Об успехе грилей Weber-Stephen в Индии см. Dave Sutton, "8 Common Mistakes When Expanding into Emerging Markets," TopRight, April 20, 2017, https://www.toprightpartners.com/insights/8-common-mistakes-expanding-emerging-markets; Natasha Geiling, «The Evolution of American Barbecue,» Smithsonian.com, July 18, 2013; Shrabonti Bagchi and Anshul Dhamija, «Licence to Grill: India Takes to the Barbecue,» The Times of India, November 18, 2011.

Данные по покупательной способности среднего класса в разных районах мира взяты из Homi Kharas, "The Unprecedented Expansion of the Global Middle Class," Brookings Institution, February 2017, https://www.brookings.edu/wp-content/uploads/2017/02/global_20170228_global-middle-class.pdf. Сравнение продаж в День холостяка, «черную пятницу» и киберпонедельник представлено в Niall McCarthy, «Singles' Day Sets Another Sales Record,» Statista, November 12, 2018, https://www.statista.com/chart/16063/gmv-for-alibaba-on-singles-day.

Цитата Чарльза Диккенса взята из октябрьского письма 1855 г., адресованного Уильяму Макриди, http://www.victorianweb.org/authors/dickens/ld/bezrucka1.html.

Цитата Джорджа Оруэлла взята из заключительных абзацев The Road to Wigan Pier, http://gutenberg.net.au/ebooks02/0200391.txt. Цитата Клайва Белла взята в Clive Crook, «The Middle Class,» Bloomberg, March 2, 2017, https://www.bloomberg.com/quicktake/middle-class. Цитата Джоан Роулинг взята на https://www.stylist.co.uk/people/life-according-to-jk-rowling-harry-potter-books/18793.

По экономическому статусу Гомера Симпсона см. "Homer Simpson: An Economic Analysis," posted by Vox on YouTube on September 16, 2018, https://youtu.be/9D420SOmL6U.

Цитата Маргарет Халси взята из The Folks at Home (New York: Simon & Schuster, 1952), а цитата Гертруды Стайн – из Three Lives (New York: Pocket Books, 2003), 250.

Идея конформизма была рассмотрена в Damon J. Phillips and Ezra W. Zukerman, "Middle‐Status Conformity: Theoretical Restatement and Empirical Demonstration in Two Markets," American Journal of Sociology 107, no. 2 (September 2001).

Исследование по нарушениям законодательства представлено в P. Piff et al., "Higher Social Class Predicts Increased Unethical Behavior," Proceedings of the National Academy of Sciences of the USA of America, 109, no. 11 (2012): 4086–4091.

История Чжоу Юаньянь опубликована в David Pilling, "Asia: The Rise of the Middle Class," Financial Times, January 4, 2011, история Джона Мондея – в Norimitsu Onishi, «Nigeria Goes to the Mall,» The New York Times, January 5, 2016.

Исследование Deloitte представлено в "Africa: A 21st Century View," https://www2.deloitte.com/content/dam/Deloitte/ng/Documents/consumer-business/the-deloitte-consumer-review-Africa-a-21st-century-view.pdf, рейтинги Brand Africa – на http://www.brandAfrica.net/Rankings.aspx.

Данные по патентам можно найти в World Intellectual Property Organization, "World Intellectual Property Indicators 2017," 12, http://www.wipo.int/edocs/pubdocs/en/wipo_pub_941_2017.pdf.

История Hooker Furniture Corporation представлена в Jason Margolis, "North Carolina's Fight to Keep Its Foothold on Furniture," The World, May 2, 2018, https://www.pri.org/stories/2018-05-02/north-carolina-s-fight-keep-its-foothold-furniture. Прочие данные взяты из Hooker Furniture, «Creating Opportunities: 2018 Annual Report,» http://investors.hookerfurniture.com/static-files/3551b785-4637-4d55-a5b7-8221c1b15164.

Исследование Центра Пью представлено в "The American Middle Class Is Losing Ground," http://www.pewsocialtrends.org/2015/12/09/the-american-middle-class-is-losing-ground.

Данные по продажам на Spotify представлены в заявке компании на IPO, https://www.sec.gov/Archives/edgar/data/1639920/000119312518063434/d494294df1.htm. Данные по Netflix взяты из Louis Brennan, «How Netflix Expanded to 190 Countries in 7 Years,» Harvard Business Review, October 12, 2018; Manish Singh, «Netflix Will Roll Out a Lower-Priced Subscription Plan in India,» TechCrunch, July 17, 2019, https://techcrunch.com/2019/07/17/netflix-lower-price-India-plan; P. R. Sanjai, Lucas Shaw, and Sheryl Tian Tong Lee, «Netflix's Next Big Market Is Already Crowded with Cheaper Rivals,» The Economic Times, July 20, 2019, https://economictimes.Indiatimes.com/industry/media/entertainment/media/netflixs-next-big-market-is-already-crowded-with-cheaper-rivals/articleshow/70287704.cms.

Примеры резкого изменения политики американских компаний в разных странах мира взяты из "10 Successful American Businesses That Have Failed Overseas," International Business Degree Guide, September 12, 2013, https://www.internationalbusinessguide.org/10-successful-american-businesses-that-have-failed-overseas