So, what’s Novikov’s winning formula?
I believe that his recipe for success consists of several key factors. First, it is his passion for work, as well as his dedication, total commitment, and enthusiasm. When you put your heart and soul into your work, you radiate positive energy and inspire your employees. Second, Arkady Novikov has an incredible charisma and a fantastic charm, which help him win people over and build trust-based relationships with his partners. Third, Novikov has good communication skills. His naturalness, sincerity, and simplicity are really captivating. Fourth, his keen business sense and intuition play a significant role in the success of his career. Arkady Novikov is a true visionary who sees opportunities where others do not. After all, as we all know, everything starts with an idea. What’s more, the influential restaurateur is always part of the process and is always there to help his employees when problems arise. It is common knowledge that having the ability to build a team is crucial in business. In addition, Novikov knows how to create a unique atmosphere in his restaurants to attract customers. It should also be noted that Arkady is always focused on building trusted partnerships. He believes “there are two important things in business and partnership: professionalism and integrity.” Lastly, Arkady Novikov’s main qualities are perseverance, determination, self-control, and discipline. He never cuts himself any slack. Here is one of Novikov’s favorite quotes from Robert Kiyosaki:
Justification is a lie that you tell yourself. Stop whining, complaining, and acting like children. Excuses make a person poor.
Arkady Novikov has been happily married for many years. Arkady’s wife, Nadezhda, is a highly accomplished businesswoman. The couple has two grown children: Nikita and Sasha. It is always a joy to see this happy family. In my opinion, Arkady and Nadezhda are a perfect match. They complement each other and always radiate positivity. Novikov’s children followed in their father’s footsteps and started their own businesses in the food industry.
Vocabulary
truthfully [truːθfəli] – честно говоря, по правде говоря
withstand [wɪðˈstænd] – противостоять, выдерживать
fame [feɪm] – слава
litmus test [ˈlɪtməs test] – лакмусовая бумага, безошибочный показатель
reveal [rɪˈviːl] – раскрывать, разоблачать
arrogant [ˈærəɡənt] – надменный, высокомерный, заносчивый
heartless [ˈhɑːrtləs] – бессердечный, бездушный, безжалостный
selfish [ˈselfɪʃ] – эгоистичный
disrespectful [ˌdɪsrɪˈspektfl] – неуважительный
expose [ɪkˈspəʊz] – разоблачать, срывать маску, обнажать
self-improvement [ˌself ɪmˈpruːvmənt] – самосовершенствование
self-development [ˌself dɪˈveləpmənt] – саморазвитие
tolerant [ˈtɑːlərənt] – терпимый, толерантный
personal growth [ˈpɜːrsənl ɡrəʊθ] – личностный рост
restaurateur [ˌrestərəˈtɜːr] – ресторатор
gain recognition [ɡeɪn ˌrekəɡˈnɪʃn] – завоевать признание, получить известность
poise [pɔɪz] – уравновешенность
exalt oneself [ɪɡˈzɔːlt ˌwʌnˈself] – возвеличивать себя
bombastic [bɑːmˈbæstɪk] – напыщенный, высокопарный
high-hat manners [ˈhaɪ hæt ˈmænərz] – высокомерие, заносчивость
design engineer [dɪˈzaɪn ˌendʒɪˈnɪr] – инженер-конструктор
police officer [pəˈliːs ˈɑːfɪsər] – блюститель порядка
culinary college [ˈkʌlɪneri ˈkɑːlɪdʒ] – кулинарный техникум
cuisine [kwɪˈziːn] – кухня, кулинария
put one’s heart and soul into [pʊt wʌnz hɑːrt ənd səʊl ˈɪntuː] – вложить всю душу
business sense [ˈbɪznəs sens] – деловое чутье, деловая хватка
perfect match [ˈpɜːrfɪkt mætʃ] – идеальная пара
Exercises
1) Who is Arkady Novikov?
2) Is Arkady Novikov married or single?
3) Can everyone pass the test of wealth, power, and fame?
4) Do money, power, and fame spoil people?
5) What are the benefits of failure?
6) What is Arkady Novikov like?
7) Was he born into a well-off family?
8) What was his childhood like?
9) What was his relationship with his classmates and teachers?
10) What did he want to be as a kid?
11) What is Novikov’s educational background?
12) Did Arkady Novikov find his true calling?
13) What’s Novikov’s winning formula?
14) What is one of Novikov’s favorite quotes from Robert Kiyosaki? Do you agree with that saying?
не все выдерживают испытание богатством, властью и славой; подняться вверх по социальной лестнице; путь к успеху тернист; сильный духом человек; его имя знакомо каждому; один из самых известных и успешных рестораторов; построить кулинарную империю с нуля; помогать нуждающимся; завоевать признание; успех не вскружил ему голову; он никогда не возвеличивает себя; человек с большим сердцем; он никогда не ведет себя напыщенно; его отказались взять на работу в Макдональдс; он никогда не был большим поклонником кулинарии; он не был общительным
to have a business sense and intuition; I am a strong believer; to create a unique atmosphere; to attract customers; the menus include a variety of cuisines from different countries around the world; to inspire employees; to find a true calling in life; he has an incredible charisma and a fantastic charm; to have good communication skills; he is a true visionary who sees opportunities where others do not; he never cuts himself any slack; to win people over; to build trust-based relationships with his partners
Creative task No. 1
“You learn through mistakes – no one was born a master.” Discuss what this proverb means. State your opinion on the topic.
Estée Lauder
There is a famous saying: “He who falls today may rise tomorrow.” That is absolutely true. What I mean is that everything in life is relative. Today you are scraping by, but tomorrow you will be swimming in cash. The truth is, in the modern world, people are judged by their material possessions, social status, and rank. And it happens not only in movies but also in real life.
One day, a young girl selling her products at the beauty salon approached a wealthy customer. “Madam, could you tell me where you bought such a nice blouse?” she wondered. “It shouldn’t matter to you. You can’t afford it,” she answered arrogantly. It is obvious that the wealthy lady was simply a snob, and in her attempt to humiliate the other person, she just humiliated herself. However, it is hard to imagine how the young girl felt then. It is commonly known that the word is a powerful tool for influencing others, and each person reacts differently to the same situation. Some stop believing in themselves and get discouraged, and others bite the bullet and prove their worth. Who do you think this girl was? Let’s not beat around the bush. That true story happened to Estée Lauder, one of the most successful and wealthiest self-made women in the USA. On that day, she vowed to earn so much money that she would be able to buy whatever she wanted.
Estée Lauder, born Josephine Esther Mentzer, was the founder of the pioneering cosmetics company specializing in the manufacture and sale of skincare, hair products, makeup, and fragrances. “Every woman is beautiful” is the motto of her beauty empire. She once said:
There are no ugly women, only women who don’t care or don’t believe they are attractive… Why are all brides beautiful? Because on their wedding day, they care how they look.
Little Estée was born on July 1, 1908, in Queens, New York, to a big family. She was the youngest of nine children, five of whom were from her mother’s first marriage. Her father, Max Mentzer, was a tailor who later changed his occupation and opened a hardware store. Little Estée liked to spend time there and quickly learned the basics of retailing and entrepreneurship. Her mother, Rose, was ten years older than her father. She was a gorgeous woman, and Estée wanted to be like her. I think Rose was the one who taught the girl to appreciate beauty and grace. As a child, Lauder loved to brush her mom’s hair and apply creams on her face. One more interesting fact is that Lauder’s childhood dream was to become an actress. Above all, her maternal uncle, Dr. John Scholz, had the greatest influence on Estée Lauder. Shortly after the outbreak of World War I, he came to live with them and set up a laboratory in a stable behind their house. Her uncle was a chemist, and his company sold beauty products, such as lotions, creams, and fragrances. That event was a real game changer in Lauder’s life. After all, no wonder that she called her uncle a magician and a mentor.
Estée spent more and more time in the lab. She was fascinated by the cosmetic manufacturing process and delved into all the details. Her entrepreneurial spirit was ignited during her school years. She started selling her uncle’s products to her classmates at Newton High School, shared beauty tips, and unveiled the secrets of daily skincare routine. Soon, using the experience gained, Estée managed to take her little business to the next level and started selling creams in beauty salons.
However, little is known about Lauder’s younger years because she liked to create an air of mystery around herself. For example, for many years, people believed she belonged to a European noble family, which was far from the truth. In fact, she was born to poor Hungarian-Jewish immigrant parents. As the story goes, Lauder was embarrassed about her family’s migrant status and wanted to be fully American. She spent her young years trying to make ends meet. It may come as a surprise to you that Lauder did not have a formal education in cosmetics and beauty. As I see it, you do not always need a degree to become a real professional. As for Lauder, her hands-on experience and entrepreneurial spirit were instrumental in building her successful career.