Прим. автора).
69
Статистика гендерных предрассудков основана на отчете Diana и моем разговоре с Кандидой Браш Diana Report Women Entrepreneurs 2014: Bridging the Gender Gap in Venture Capital Professors Candida G. Brush, Patricia G. Greene, Lakshmi Balachandra, and Amy E. Davis Arthur M. Blank Center for Entrepreneurship Babson College September, 2014 (Прим. автора).
70
Amos Tversky and Daniel Kahneman, Availability: A Heuristic for Judging Probability, Cognitive Psychology 1973.
71
Воздушный змей, котенок, удар (Прим. пер.).
72
Торт, озеро, дамба (Прим. пер.).
73
Более подробная информация об эффекте знакомства в сфере инвестиций: Gur Huberman, Familiarity Breeds Investment (Columbia University 2000) (Прим. автора).
74
Обращение Сары Надав к инвесторам: Sarah Nadav, VCs- don’t compare me to your wife, just don’t, Feb 2016 https://byrslf.co/vcs-don-t-compare-me-to-your-wife-just-don-t-9dc2c8c1ac93 (Прим. автора).
75
История Ван Аня основана на: Bart Ziegler, Once-Booming Wang Laboratories Failed To Heed The Changing Market, Associated Pres, August 23, 1992 http://community.seattletimes.nwsource.com/archive/?date=19920823&slug=1508984
DENNIS HEVESI, An Wang, 70, Is Dead of Cancer; Inventor and Maker of Computers March 25, 1990 http://www.nytimes.com/1990/03/25/obituaries/an-wang-70-is-dead-of-cancer-inventor-and-maker-of-computers.html
An Wang; Founded Computer Company March 25, 1990|MYRNA OLIVER | LA TIMES http://articles.latimes.com/1990-03-25/news/mn-214_1_wang-laboratories
76
Listening to Your Heart How Interoception Shapes Emotion Experience and Intuitive Decision Making Barnaby D. Dunn, Hannah C. Galton, Ruth Morgan, Davy Evans, Clare Oliver, Marcel Meyer, Rhodri Cusack, Andrew D. Lawrence, Tim Dalgleish Psychological Science November 24, 2010.
77
Изложение идей Робина Хогарта основано на моем разговоре с ним и: Robin Hogarth, Educating Intuition (University of Chicago Press 2010) (Прим. автора).
78
Nilanjana Dasgupta Anthony G. Greenwald New School University University of Washington On the Malleability of Automatic Attitudes: Combating Automatic Prejudice With Images of Admired and Disliked Individuals (New School University and the University of Washington 2001) https://faculty.washington.edu/agg/pdf/Dasgupta_Gwald._JPSP_2001.OCR.pdf (Прим. автора).
79
Mahzarin R. Banaji, Anthony G. Greenwald, Blindspot: Hidden Biases of Good People (Random House 2016) (Прим. автора).
80
Paul Niehaus, A Theory of Good Intentions (UC San Diego and NBER, June 2014) http://econweb.ucsd.edu/~pniehaus/papers/good_intentions.pdf (Прим. автора).
81
История Антанаса Моккуса основана на следующих источниках: Cities on Speed: The Inspiring Story of Antanas Mockus (Documentary 2013) https://www.youtube.com/watch?v=33-4NRpowF8 Ray Fisman, Edward Miguel, Economic Gangsters: Corruption, Violence, and the Poverty of Nations (Princton University Press 2010) Antanas Mockus, The Art of Changing a City, New York Times (July 2015) https://www.nytimes.com/2015/07/17/opinion/the-art-of-changing-a-city.html?_r=0 (Прим. автора).
82
История Мэрилин вос Савант и парадокса Монти Холла основана на следующих источниках: Zachary Crockett, The Time Everyone «Corrected» the World’s Smartest Woman, Priceonomics; https://priceonomics.com/the-time-everyone-corrected-the-worlds-smartest/ Marilyn Vos Savant, Game Show Problem http://marilynvossavant.com/game-show-problem/ (Прим. автора).
83
Walter Isaacson, The Light-Beam Rider, New York Times (Oct 2015) (Прим. автора).
84
Трагичная история Кеннея Буя основана на: Lee Carpenter, Kenney Bui: The Life and Death of a High School Football Player, The Guardian Oct 2015 https://www.theguardian.com/sport/2015/oct/14/kenney-bui-high-school-football
Jabarnett13, Kenney Bui Of Evergrenn (Wash.) Dies of On-Field Football Injury, USA Today High School Sports (Oct 2015) http://usatodayhss.com/2015/seattle-football-injuries-tackling-head-neck (Прим. автора).
85
Whet Moser, A Brief History of Football Head Injuries and a Look Toward the Future, Chicago Magazine, May 2013 http://www.chicagomag.com/Chicago-Magazine/The-312/May-2012/A-Brief-History-of-Football-Head-Injuries-and-a-Look-Towards-the-Future/
86
Я узнал о вмешательстве Эрика Шварца в правила футбольной безопасности от него самого и из следующих источников: Terrence McCoy, The Counterintuitive Idea that Could Drastically Reduce Head Injures in Football (Oct 2016) https://www.washingtonpost.com/news/inspired-life/wp/2016/01/08/the-counter-intuitive-idea-that-could-drastically-reduce-head-injuries-in-football/?utm_term=.e8ffcc6284ef (Прим. автора).
87
Интересная дискуссия, посвященная минимально контринтуитивным концептам: M. Afzal Upal, On Attractiveness of Surprising Ideas: How Memory for Counterintuitive Ideas Drives Cultural Dynamics, Defence Research & Development Canada (DRDC) Toronto 2010 (Прим. автора).
88
Harry McCracken, How Gmail Happened: The inside story of its launch 10 years ago, (Time 2014) http://time.com/43263/gmail-10th-anniversary/ (Прим. автора).
89
Francesca Gina and Dan Ariely, The Dark Side of Creativity: Original Thinkers Can Be More Dishonest, (Attitudes and Social Cognition 2012) (Прим. автора).
90
Jenna Pincott, Are these Rules Worth Breaking? (Psychology Today November 2014) https://www.psychologytoday.com/articles/201411/are-these-rules-worth-breaking
91
https://www.psychologytoday.com/basics/wisdom (Прим. автора).
92
Erik L. Westby and V.L. Dawson, Creativity: Asset or Burden in the Classroom (Creativity Research Journal 1995).
93
История Барри Маршалла основана на моих разговорах с ним и следующих источниках: Alex B. Berezow, Mad Scientists of the Modern Age: Barry Marshall (Real Clear Science, Oct 2012) http://www.realclearscience.com/blog/2012/10/mad-scientists-of-the-modern-age-barry-marshall.html
Vikki Hufnagel, Why I Elected to Give my Stories to the National Enquirer (Drvikki.com, Oct 2015) http://www.drvikki.com/why-the-enquirer.html
Lawrence Altman, New Bacterium Linked to Painful Stomach Illness (The New York Times, July 1984) http://www.nytimes.com/1984/07/31/science/new-bacterium-linked-to-painful-stomach-ills.html?pagewanted=all
Pamela Weintraub, The Dr. Who Drank Infectious Broth, Gave Himself an Ulcer, and Solved a Medical Mystery (Discover Magazine, April 2010) http://discovermagazine.com/2010/mar/07-dr-drank-broth-gave-ulcer-solved-medical-mystery (Прим. автора).
94
Один из самых авторитетных медицинских журналов (Прим. автора).
95
Ira Chaleff, Intelligent Disobodience: Doing Right When What You’re Told to Do Is Wrong (Berret Koehler, 2015) (Прим. автора).
96
Julie Bort, This Guy Was Fired And Sued By His Employer, So He Launched A Startup And Got Sweet Revenge (Business Insider, April 2014) http://www.businessinsider.com/modus-ceo-from-jobless-to-success-2014-4 (Прим. автора).
97
Мое изложение исследования Джеффри Кассинга основано на личной беседе с ним и на его книге: Jeffrey Kassing, Dissent in Organizations (Wiley, 2011) (Прим. автора).
98
JT Kaplan, S Gimbel, S Harris: Neural correlates of maintaining one’s political beliefs in the face of counterevidence (Dec 2016) (Прим. автора).
99
Мое изложение истории Living Room Conversations основано на моей беседе с Джоан Блейдс и на: Joe Garofoli, MoveOn founder, Tea Party figure meet (SFGate, January 17, 2013) http://www.sfgate.com/politics/joegarofoli/article/MoveOn-founder-Tea-Party-figure-meet-4204384.php#photo-4047180 (Прим. автора).
100
Дословно: «Патриоты чаепития» (Прим. пер.).
101
Дословно: «Разговоры в гостиной» (Прим. пер.).
102
«Гуглость» (Прим. пер.).
103
История Джеффри Брауна основана на моей личной беседе с ним и следующих источниках: Nik DeCosta-Klipa, How preachers cut violence — by not preaching (Boston.com, May 2015): https://www.boston.com/news/local-news/2015/05/31/how-preachers-cut-violence-by-not-preaching
Jeffrey Brown, How We Cut Youth Violence in Boston by 79 percent (Ted Talk, March 2015) https://www.ted.com/talks/jeffrey_brown_how_we_cut_youth_violence_in_boston_by_79_percent
Lois Beckett: How the Gun Control Debate Ignores Black Lives (ProPublica, Nov. 2015) https://www.propublica.org/article/how-the-gun-control-debate-ignores-black-lives (Прим. автора).
104
В большинстве аптечных сетей Америки продаются не только лекарства, но и сигареты, сладости, товары для уборки, косметика, средства для ухода (Прим. пер.).
105
Bruce Jaspen, Why Walgreen Won’t Stop Selling Tobacco Like CVS Health (Forbes, Sep 2014) http://www.forbes.com/sites/brucejapsen/2014/09/04/why-walgreen-wont-stop-selling-tobacco-like-cvs-health/#6f167ed2484e
Hiroko Tabuchi: How CVS Quit Smoking and Grew Into a Health Care Giant (New York Times, Jul 2015) http://www.nytimes.com/2015/07/12/business/how-cvs-quit-smoking-and-grew-into-a-health-care-giant.html
Phil Wahba, The Change Agent inside CVS (Fortune, Sept 2016) http://fortune.com/2015/09/11/cvs-health-helena-foulkes/ (Прим. автора