Я всегда доверял исследованиям финансовых аналитиков, которые внимательно следят за рынком для своих клиентов-инвесторов и которым запрещено самостоятельно инвестировать в любую из организаций, которые они анализируют. Они пишут заметки, предоставляют прогнозы и имеют доступ к подробной и конфиденциальной информации. Здесь такой известный и часто противоречивый деятель отрасли, как Майкл Пачтер из Wedbush Securities, был достаточно великодушен, чтобы ответить на все мои вопросы в ходе бесчисленных телефонных звонков, встреч и ужинов. Аналогичным образом я обсуждал основные движущие силы отрасли с Дрю Крамом из Stifel Financial и Юнгом Кимом из Piper Jaffray.
Наконец, концепция этой книги впервые пришла ко мне, когда я столкнулся с отсутствием доступных материалов для своих студентов. Существующие показатели были либо некачественными, либо непомерно дорогими. Из моего опыта работы в этой отрасли я знал, что смогу собрать достаточно данных и идей из тематических исследований и проектов, чтобы создать базу материалов. В этом контексте я должен упомянуть сотни студентов, которые посещали мои занятия на протяжении многих лет, читали и слушали, как я говорил о большей части содержания своей книги. Чаще всего им удавалось удивить меня дополнительными фактами и вопросами. Именно в этом академическом ключе я публикую свою статью за пределами университета – для участия в глобальном диалоге об отрасли, которая заслуживает серьезного изучения, а не для того, чтобы привлечь к себе внимание. Я приветствую и с нетерпением жду всех, кто готов прокомментировать и помочь улучшить эту работу.
Библиография
Accominotti, Fabien. “Creativity from Interaction: Artistic Movements and the Creativity Careers of Modern Painters.” Poetics 37, no. 3 (June 1, 2009): 267–94. https://doi.org/10.1016/j.poetic.2009.03.005.
Activision Publishing, Inc. “Call of Duty: Black Ops II Delivers More Than $500 Million in Worldwide Retail Sales in First 24 Hours.” Press release, November 16, 2012. https://investor.activision.com/news-releases/news-release-details/call-dutyr-black-ops-ii-delivers-more-500-million-worldwide.
“Activision Puts In-Game Ads On ‘Easy Mode,’ Stringfield Says.” Beet.TV, October 8, 2019. http://www.beet.tv/2019/10/activision-puts-in-game-ads-on-easy-mode-stringfield-says.html.
Ahmad, Norita B., Salahudin Abdul Rahman Barakji, Tarak Mohamed AbouShahada, and Zeid Ayman Anabtawi. “How to Launch a Successful Video Game: A Framework.” Entertainment Computing 23 (November 1, 2017): 1–11. https://doi.org/10.1016/j.entcom.2017.08.001.
Alexander, Julia. “YouTubers Are Calling out Nintendo for Its Policy on Streaming, Uploads.” Polygon, November 6, 2017. https://www.polygon.com/2017/11/6/16612080/youtube-nintendo-super-mario-odyssey-demonetization.
Alexander, Leigh. “ ‘Gamers’ Don’t Have to Be Your Audience. ‘Gamers’ Are Over.” Gamasutra, August 28, 2014. https://www.gamedeveloper.com/business/-gamers-don-t-have-to-be-your-audience-gamers-are-over-.
Alvisi, Alberto, Alessandro Narduzzo, and Marco Zamarian. “Playstation and the Power of Unexpected Consequences.” Information, Communication and Society, December 1, 2003, vol. 6, no. 4 (December 1, 2003): 608–627. https://doi.org/10.1080/1369118032000163286.
Anand, Bharat. The Content Trap: A Strategist’s Guide to Digital Change. New York: Random House, 2016.
Aoyama, Yuko, and Hiro Izushi. “Hardware Gimmick or Cultural Innovation? Technological, Cultural, and Social Foundations of the Japanese Video Game Industry.” Research Policy 32, no. 3 (March 1, 2003): 423–444. https://doi.org/10.1016/S0048-7333(02)00016-1.
Aslinger, Ben. “Video Games for the ‘Next Billion’: The Launch of the Zeebo Console.” Velvet Light Trap 66, no. 1 (September 1, 2010): 15–25. https://doi.org/10.1353/vlt.2010.0005.
Baden-Fuller, Charles, and Stefan Haefliger. “Business Models and Technological Innovation.” Long Range Planning, 46, no. 6 (December 1, 2013): 419–426. https://doi.org/10.1016/j.lrp.2013.08.023.
Baker, Sharon. “A Charmed Half-Life.” Puget Sound Business Journal (Seattle), February 19, 2003. https://web.archive.org/web/20030219095208/https://www.bizjournals.com/seattle/stories/1999/03/01/smallb1.html.
Balland, Pierre-Alexandre, Mathijs De Vaan, and Ron Boschma. “The Dynamics of Interfirm Networks along the Industry Life Cycle: The Case of the Global Video Game Industry, 1987–2007.” Journal of Economic Geography 13, no. 5 (September 1,2013): 741–765. https://doi.org/10.1093/jeg/lbs023.
Banerjee, Scott. “EA to Buy Jamdat Mobile for $680M.” MarketWatch, December 8, 2005. http://www.marketwatch.com/story/electronic-arts-to-buy-jamdat-mobile-for-680-million.
Blizzard Entertainment. “Player Signings, Salaries, and More in the Overwatch League™.” Overwatch League, July 28, 2017, accessed May 11, 2019. https://overwatchleague.com/en-us/news/20937016/player-signings-salaries-and-more-in-the-overwatch-league.
Bobrowski, Michal, Patrycja Rodzin´ska-Szary, and Socha Mariusz. “The State of the Polish Video Games Sector.” Krakow, Poland: Krakow Technology Park, Ministry of Culture and National Heritage of the Republic of Poland, Creative Europe Desk Poland and the Małopolska Province, 2015.
Bogost, Ian. Persuasive Games: The Expressive Power of Videogames. Cambridge, MA: MIT Press, 2010.
Bogost, Ian. “Playing Politics: Videogames for Politics, Activism, and Advocacy.” First Monday, 2006. https://doi.org/10.5210/fm.v0i0.1617.
Bossom, Andy, and Ben Dunning. Video Games: An Introduction to the Industry. London: Fairchild, 2016.
Browne, Ryan. “Apple ‘One of the Biggest Gaming Companies in the World,’ Even Though It Doesn’t Make Games, Analyst Says.” CNBC, June 5, 2018. http://www.cnbc.com/2018/06/05/apple-one-of-the-biggest-gaming-companies-in-the-world-analyst-says.html.
Bruno, Giovanni. “GameStop CEO Raines Talks Pokémon and Virtual Reality on CNBC.” TheStreet, July 18, 2016. http://www.thestreet.com/story/13642777/1/gamestop-gme-ceo-raines-talks-pok-eacute-mon-and-virtual-reality-on-cnbc.html.
Brustein, Joshua. “Walmart’s Used Video Game Business Won’t Kill GameStop.” Bloomberg, October 28, 2014. https://www.bloomberg.com/news/articles/2014-10-28/walmarts-used-game-business-wont-kill-gamestop.
Burn-Callander, Rebecca. “Supercell Boss Vows Clash of Clans Maker Will Never Consider IPO.” Telegraph (UK), June 13, 2016. https://www.telegraph.co.uk/business/2016/06/13/supercell-boss-vows-clash-of-clans-maker-will-never-consider-ipo/.
Cabras, Ignazio, Nikolaos D. Goumagias, Kiran Fernandes, Peter Cowling, Feng Li, Daniel Kudenko, Sam Devlin, and Alberto Nucciarelli. “Exploring Survival Rates of Companies in the UK Video-Games Industry: An Empirical Study.” Technological Forecasting and Social Change 117 (April 1, 2017): 305–314. https://doi.org/10.1016/j.techfore.2016.10.073.
Campbell, Collin. “Are Consoles Dead?” IGN, March 15, 2012. http://www.ign.com//articles/2012/03/15/are-consoles-dead.
Cheshire, Tom. “In Depth: How Rovio Made Angry Birds a Winner (and What’s Next).” Wired (UK), March 7, 2011. http://www.wired.co.uk/article/how-rovio-made-angry-birds-a-winner.
Chmielewski, Dawn. “Sorry, Twitch: ESPN’s Skipper Says ESports ‘Not a Sport.’ ” Vox, September 4, 2014. http://www.vox.com/2014/9/4/11630572/sorry-twitch-espns-skipper-says-esports-not-a-sport.
Кристенсен, Клейтон. Дилемма инноватора. Как из-за новых технологий погибают сильные компании. Нью-Йорк: ХарперБизнесс, 2010.
Cohendet, Patrick, David Grandadam, Chahira Mehouachi, and Laurent Simon. “The Local, the Global and the Industry Common: The Case of the Video Game Industry.” Journal of Economic Geography 18, no. 5 (September 1, 2018): 1045–1068. https://doi.org/10.1093/jeg/lby040.
Cousins, Benjamin. “When the Consoles Die – What Comes Next?” GDCVault, accessed April 25, 2019. http://www.gdcvault.com/play/1015679/When-the-Consoles-Die-What.
Dal Yong, Jin. Korea’s Online Gaming Empire. Cambridge, MA: MIT Press, 2010.
D’Anastasio, Cecilia. “Shady Numbers and Bad Business: Inside the Esports Bubble.” Kotaku, accessed June 18, 2019. https://kotaku.com/as-esports-grows-experts-fear-its-a-bubble-ready-to-po-1834982843.
Dejoblue. “Rob Pardo Blizzard Game Design Lecture MIT 2014.” August 15, 2015. Video, 26:22. http://www.youtube.com/watch?v=jVzgWmNJIY4.
De Vaan, Mathijs, Ron Boschma, and Koen Frenken. “Clustering and Firm Performance in Project-Based Industries: The Case of the Global Video Game Industry, 1972–2007.” Journal of Economic Geography 13, no. 6 (November 1, 2013): 965–991. https://doi.org/10.1093/jeg/lbs038.
Dewey, John. Art as Experience. – New York, TarcherPerigee, 2005.
Donovan, Tristan. Replay: The History of Video Games. East Sussex, UK: Yellow Ant, 2010.
“DOOM’s Development: A Year of Madness.” Accessed September 10, 2019. Video, 44:12. http://www.youtube.com/watch?v=eBU34NZhW7I&t=610s.
Dredge, Stuart. “EA Financials: 76 percent of Revenues Digital, and Apple Its Biggest Retail Partner.” Technology, Guardian, July 25, 2013. https://www.theguardian.com/technology/appsblog/2013/jul/25/ea-digital-revenues-mobile-apple.
Dudley, Brier. “TechNW: Best and Worst of Times for Games, Valve vs. Apple.” Seattle Times, October 11, 2011. http://old.seattletimes.com/html/technologybrierdud-leysblog/2016469749_technw_best_and_worst_of_times.html.
Dyer-Witheford, Nick, and Greig de Peuter. Games of Empire: Global Capitalism and Video Games. Minneapolis: University of Minnesota Press, 2013.
Elberse, Anita, and Renée Raudman. Blockbusters: Hit-Making, Risk-Taking, and the Big Business of Entertainment. Unabridged. Grand Haven, MI: Brilliance Audio, 2014.
“Ericsson Mobility Report 2018.” Ericsson.com, November 20, 2018.
Feldman, Curt. “Q&A: Massive Inc. CEO Mitch Davis.” GameSpot (blog). April 11, 2005. https://www.gamespot.com/articles/qanda-massive-inc-ceo-mitch-davis/1100-6122049/.