Сноски
1
Perennials – термин, который автор книги использует вслед за американской предпринимательницей Джиной Пелл для обозначения сообщества людей разных возрастов, социального происхождения и типов, успешно устанавливающих связи друг с другом и с окружающим миром; еще не получил широкого применения в англоязычной среде и, как следствие, не приобрел устойчивого и сохраняющего смысл перевода на русский язык. В этом издании используется его буквальный перевод – «многолетники». – Прим. ред.
2
То есть увеличение численности пожилого населения (60 лет и старше) и уменьшение числа детей (до 14 лет включительно) в общей численности населения страны. – Прим. пер.
3
Гильен М. 2030: Как современные тренды влияют друг на друга и на наше будущее. – М.: Альпина Паблишер, 2024.
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То есть внедряет во внутренний мир человека. – Прим. пер.
5
Меритократия – принцип управления, при котором высшие руководящие должности занимают наиболее способные люди, независимо от их происхождения и достатка. – Прим. пер.
6
«Это было лучшее изо всех времен, это было худшее изо всех времен» – начало романа Чарльза Диккенса о временах Французской революции «Повесть о двух городах». – Прим. пер.
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Саттон Р. Не работайте с м*даками. И что делать, если они вокруг нас. – М.: Манн, Иванов и Фербер, 2023.
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«Идти в ногу с Джонсами» (keeping up with the Joneses) – устойчивое англоязычное выражение, обозначающее сравнение с эталоном социального класса или материального благополучия. Происходит из одноименного комикса 1910-х. – Прим. пер.
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«Холодная индейка» (cold turkey) – устойчивое англоязычное выражение, которое означает резкий отказ от привычки, приносившей удовольствие. – Прим. пер.
10
Модель экономики, согласно которой лицо, дающее поручение («принципал»), находится в высшей иерархической позиции, а лицо, выполняющее поручение («агент»), находится в нижней иерархической позиции, но лучше информировано и может пользоваться имеющейся информацией либо в интересах принципала, либо в своих собственных интересах. – Прим. пер.
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Ахматова А. Не бывать тебе в живых…, 1921 г.
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https://www.pnas.org/doi/10.1073/pnas.1518393112. – Прим. пер.
13
«Синие» штаты – штаты, голосующие за демократов. Трамп – республиканец. – Прим. пер.
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То есть республиканскую партию. – Прим. пер.
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Вопреки распространенному мнению, эпидемиология определяет закономерности возникновения и распространения любых, а не только инфекционных заболеваний для их контроля и профилактики. – Прим. пер.
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Геродот. История в девяти книгах. Перевод и примечания Г. А. Стратановского, под общ. ред. С. Л. Утченко. Ред. перевода Н. А. Мещерский. Л.: Наука, 1972. – Прим. пер.
17
То есть Флориду. – Прим. пер.
18
Сен А. Идея справедливости. Пер. с англ. Д. Кралечкина. Науч. ред. перевода В. Софронов, А. Смирнов. М.: Изд-во Института Гайдара. – Прим. пер.
19
Лора Инглз-Уайлдер (1867–1957): американская писательница, автор автобиографической серии книг «Маленький домик в прериях». В сериале ее роль играет Мелисса Гилберт. – Прим. пер.
20
Американский ситком, выходивший в 1985–1992 гг., героини которого, пожилые женщины, совместно проживают в одном доме. Имеется российская версия «Большие девочки». – Прим. пер.
21
Тогда Латвия была частью СССР. – Прим. пер.
22
Кляйненберг Э. Жизнь соло: Новая социальная реальность. М.: Альпина нон-фикшн, 2014. – Прим. пер.
23
Майер С. Сумерки. Пер. с англ. Аллы Ахмеровой. М.: АСТ, 2010. – Прим. пер.
24
Перевод Михаила Ликиардопуло, 1909. – Прим. пер.
25
Массовые открытые онлайн-курсы. – Прим. пер.
26
То есть нестандартным, нешаблонным. – Прим. пер.
27
Американский анимационный ситком, который выходил в 1962–1963 и 1985–1987 гг. – Прим. пер.
28
При лонгитюдном исследовании данные повторно собирают с одних и тех же людей по мере их старения. – Прим. пер.
29
С 2022 г. – в 67 лет. – Прим. пер.
30
И в России. – Прим. пер.
31
Американское идиоматическое выражение, появившееся благодаря одноименному роману Джозефа Хеллера в 1961 г. – Прим. пер.
32
Диккенс Ч. Наш общий друг. Собрание сочинений в 30 томах. Т. 24. Пер. с англ. Волжиной Н. А., Дарузес Н. Л. М.: Государственное издательство художественной литературы, 1962. – Прим. пер.
33
Не имеет отношения к автору этой книги. – Прим. авт.
34
«Часы карьеристки тикают» (The Clock Is Ticking for the Career Woman). – Прим. пер.
35
«Женщины-менеджеры и новые факты из жизни» (Management Women and the New Facts of Life). – Прим. пер.
36
Более типично для США, аналогичное клише для России – смузи. – Прим. пер.
37
«Десятилетие “Я” и Третье Великое пробуждение» (The “Me” Decade and the Third Great Awakening). – Прим. пер.
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Знаменитый американский журналист (1930–2018). – Прим. пер.
39
Так Том Вулф называл 1970-е. – Прим. пер.
40
Эффект периода – эффект, связанный с периодом времени, который затрагивает все возрастные группы одновременно. – Прим. пер.
41
Эффект когорты – нравственно-психологическая ориентация индивида на стандарт поведения, характерный для той общественной группы, к которой он относится. – Прим. пер.
42
Деятельность компании Meta Platforms, Inc. (в том числе по реализации сетей Facebook и Instagram) запрещена в Российской Федерации как экстремистская. – Прим. ред.
43
Деятельность компании Meta Platforms, Inc. (в том числе по реализации сетей Facebook и Instagram) запрещена в Российской Федерации как экстремистская. – Прим. ред.
44
Деятельность компании Meta Platforms, Inc. (в том числе по реализации сетей Facebook и Instagram) запрещена в Российской Федерации как экстремистская. – Прим. ред.
45
Деятельность компании Meta Platforms, Inc. (в том числе по реализации сетей Facebook и Instagram) запрещена в Российской Федерации как экстремистская. – Прим. ред.
46
Деятельность компании Meta Platforms, Inc. (в том числе по реализации сетей Facebook и Instagram) запрещена в Российской Федерации как экстремистская. – Прим. ред.
47
Американская писательница (1934–2021). – Прим. пер.
48
Основано на игре слов: make up – придумать, makeup – макияж; можно перевести как «Я такая, какой я себя нарисую». – Прим. пер.
49
Деятельность компании Meta Platforms, Inc. (в том числе по реализации сетей Facebook и Instagram) запрещена в Российской Федерации как экстремистская. – Прим. ред.
50
Деятельность компании Meta Platforms, Inc. (в том числе по реализации сетей Facebook и Instagram) запрещена в Российской Федерации как экстремистская. – Прим. ред.
51
Шекспир У. Полное собрание сочинений в восьми томах. Т. 5. Как вам это понравится. Пер. с англ. Т. Щепкиной-Куперник. М.: Искусство, 1959. – Прим. пер.
52
Так называется политика предоставления преимущественных прав или привилегий для определенных групп населения, цель которой – преодоление неравенства в сфере занятости и оплаты труда, расширение доступа к образованию, поощрение разнообразия, устранение очевидных ошибок прошлого и т. п. Термин был впервые использован в указе президента США, подписанном Джоном Кеннеди 6 марта 1961 г. – Прим. пер.
53
Деятельность компании Meta Platforms, Inc. (в том числе по реализации сетей Facebook и Instagram) запрещена в Российской Федерации как экстремистская. – Прим. ред.
54
Социальная концепция, предполагающая регулярную выплату определенной суммы со стороны государства. – Прим. ред.
Комментарии
1
«Life Expectancy in the USA, 1900–1998,» https://u.demog.berkeley.edu/~andrew/1918/figure2.html; U.S.; United Nations, World Population Prospects 2022 (New York: United Nations, 2022); World Health Organization, Global Health Observatory, https://apps.who.int/gho/data/view.main.HALEXv; Bureau of the Census, «American Families and Living Arrangements: 2021,» tables H1 and FG3, https://www.census.gov/data/tables/2021/demo/families/cps-2021.html; «Financial Issues Top the List of Reasons U. S. Adults Live in Multigenerational Homes,» Pew Research Center, March 24, 2022, https://www.pewresearch.org/fact-tank/2018/04/05/a-record-64-million-americans-live-in-multigenerational-households/; OECD’s Education Database, https://data.oecd.org/education.htm; the data on online learning by age come from the Statista database; Global Insights on a Multigenerational Workforce (Washington, DC: AARP Research, August 2020); «The Rise of Intergenerational Influence?,» Media Leader, March 2, 2021, https://the-media-leader.com/the-rise-of-intergenerational-influence/.
2
Christoph Loch, Fabian J. Sting, Nikolaus Bauer, and Helmut Mauermann, «The Globe: How BMW Is Defusing the Demographic Time Bomb,» Harvard Business Review,https://hbr.org/2010/03/the-globe-how-bmw-is-defusing-the-demographic-time-bomb; Val Grubb, «Managing Four Generations in the Workplace,» Val Grubb & Associates, October 18, 2015, https://valgrubbandassociates.com/managing-four-generations-in-the-workplace/; «The Future of Work: Changing Values in a Multi-Generational Workforce,» GetSmarter, September 28, 2020, https://www.getsmarter.com/blog/market-trends/the-future-of-work-changing-values-in-a-multi-generational-workforce/; Marti Konstant, «Multigenerational Workforce Requires Culture Shift,» Marti Konstant’s website, 2022.
3
Brendan Shaw, «Five Generations in the Workplace,» Shawview Consulting, June 7, 2019, https://www.shawview.com/post/2019/06/07/an-historical-moment-five-generations-in-the-workplace; Jeff Desjardins, «How Different Generations Approach Work,» Visual Capitalist, May 30, 2019, https://www.visualcapitalist.com/generations-approach-workplace/; Michael Vincent, «The Benefits of Having Multiple Generations in the One Workplace,» ABC News Australia, March 6, 2019, https://mobile.abc.net.au/news/2019–03–06/benefits-of-having-multi-generations-in-the-one-workplace/10873564.
4
Katherine Ellen Foley, «Scientifically, This Is the Best Age for You to Lead,» Quartz, May 9, 2019, https://qz.com/work/1614701/the-best-age-to-lead-is-probably-in-your-50s/.
5
«What is Old Age?,» April 21, 2015, https://www.weforum.org/agenda/2015/04/what-is-old-age/.
6
Peter Gray, «A Brief History of Education,» Psychology Today, August 20, 2008, https://www.psychologytoday.com/us/blog/freedom-learn/200808/brief-history-education; Francisco O. Ramirez and John Boli, «The Political Construction of Mass Schooling,» Sociology of Education 60, no. 1 (January 1987): 2–17.
7
James Mulhern, A History of Education: A Social Interpretation, 2nd ed. (New York: Ronald Press, 1959), 383.
8
E. P. Thompson, «Time, Work-Discipline, and Industrial Capitalism,» Past & Present 38 (December 1967): 56–97.
9
Talcott Parsons «The School Class as a Social System», Harvard Educational Review 29 (1959): 297–318.
10
Charles Perrow, «A Society of Organizations,» Theory & Society 20, no. 6 (December 1991): 725–762.
11
Joanna Biggs, «Top 10 Books About Working Life,» Guardian, April 29, 2015.
12
Kendra Cherry, «Erik Erikson’s Stages of Psychosocial Development,» Verywell Mind, August 3, 2022, https://www.verywellmind.com/erik-eriksons-stages-of-psychosocial-development-2795740.
13
Dan Kiley, The Peter Pan Syndrome: Men Who Have Never Grown Up (New York: Avon Books, 1983); Aldous Huxley, Island (New York: Perennial, 1962), 184–185; Melek Kalkan, Meryem Vural Batik, Leyla Kaya, and Merve Turan, «Peter Pan Syndrome ‘Men Who Don’t Grow’: Developing a Scale,» Men and Masculinities 24, no. 2 (June 2021): 245–257.
14
Mauro F. Guillén, The Taylorized Beauty of the Mechanical: Scientific Management and the Rise of Modernist Architecture (Princeton, NJ: Princeton University Press, 2006).
15
Gladys M. Martinez, Kimberly Daniels, and Isaedmarie Febo-Vazquez, «Fertility of Men and Women Aged 15–44 in the United States: National Survey of Family Growth, 2011–2015,» National Health Statistics Report no. 113 (July 11, 2018).
16
Matthias Doepke, «Gary Becker on the Quantity and Quality of Children,» Journal of Demographic Economics 81 (2015): 59–66. Его цитата взята из Gary Becker, A Treatise on the Family (Cambridge, MA: Harvard University Press, 1991), 144.
17
Carl O’Brien, «Parents Warned of Obsession with Sending Children to University,» Irish Times, May 23, 2018, https://www.irishtimes.com/news/education/parents-warned-of-obsession-with-sending-children-to-university-1.3402361.
18
Avik Mallick, «How Obsession with Grades Harms Children’s Education,» India Education, 2022, https://indiaeducation.net/students-corner/how-obsession-with-grades-harms-childrens-education/.
19
Alia Wong, «The American Obsession with Parenting,» Atlantic, December 12, 2016, https://www.theatlantic.com/family/archive/2016/12/the-american-obsession-with-parenting/510221/.
20
Paul DiMaggio, «Cultural Capital and School Success,» American Sociological Review 47 (April 1982): 189–201.
21
Цит. по: Dr. Joseph Garberly, «Parental Pressure and Behavior May Put Teens at Risk for Substance Use and Abuse Say Experts from Caron Treatment Centers,» GlobeNewswire, March 14, 2019, https://www.globenewswire.com/news-release/2019/03/14/1754943/0/en/Parental-Pressure-and-Behavior-May-Put-Teens-at-Risk-for-Substance-Use-and-Abuse-Say-Experts-from-Caron-Treatment-Centers.html.
22
Цит. по: José Ortega y Gasset, «Overprotecting Parents Can Lead Children to Develop ‘Peter Pan Syndrome,’» Science Daily, May 3, 2007, https://www.sciencedaily.com/releases/2007/05/070501112023.htm.
23
Цит. по: Rebecca A. Clay, «Researchers Replace Midlife Myths with Facts,» Monitor on Psychology 34, no. 4 (April 2003): 36. См. также: «Midlife,» Psychology Today,https://www.psychologytoday.com/intl/conditions/midlife; Jonathan Rauch, «The Real Roots of Midlife Crisis,» Atlantic, December 2014, https://www.theatlantic.com/magazine/archive/2014/12/the-real-roots-of-midlife-crisis/382235/; Xu Qin, «Did Snow White Deal with Midlife Crisis?,» Shine, October 16, 2020, https://www.shine.cn/feature/book/2010167822/.
24
«Percentage of Americans Living Alone, by Age,» Our World in Data, https://ourworldindata.org/grapher/percentage-of-americans-living-alone-by-age?time=1900.2018; «Social Isolation, Loneliness in Older People Pose Health Risks,» National Institute on Aging, https://www.nia.nih.gov/news/social-isolation-loneliness-older-people-pose-health-risks.
25
«How to Combat Loneliness in Older Age,» Gransnet, https://www.gransnet.com/relationships/older-people-feeling-lonely-making-new-friends; James Sullivan, «The Financial and Human Cost of Loneliness in Retirement,» Journal of Accountancy Newsletter / CPA Insider, January 21, 2020, https://www.journalofaccountancy.com/newsletters/2020/jan/financial-consequences-isolation-senior-clients.html; Oejin Shin, Sojung Park, Takashi Amano, Eunsun Kwon, and BoRin Kim, «Nature of Retirement and Loneliness: The Moderating Roles of Social Support,» Journal of Applied Gerontology 39, no. 12 (2020): 1292–1302; Esteban Calvo, Kelly Haverstick, and Steven A. Sass, «Gradual Retirement, Sense of Control, and Retirees’ Happiness,» Research on Aging 31, no. 1 (2009): 112–135.
26
«Intergenerational Solidarity and Needs of Future Generations,» United Nations, August 5, 2013, https://sustainabledevelopment.un.org/content/documents/2006future.pdf; Michael J. Urick, Elaine C. Hollensbe, Suzanne S. Masterson, and Sean T. Lyons, «Understanding and Managing Intergenerational Conflict: An Examination of Influences and Strategies,» Work, Aging and Retirement 3, no. 2 (April 2017): 166–185; «Inheriting Climate Change,» Climate One, https://www.climateone.org/audio/inheriting-climate-change-0; Bruce Gibney, A Generation of Sociopaths: How the Baby Boomers Betrayed America (New York: Hachette Books, 2017).
27
Neil G. Bennett and Lea Keil Garson, «The Centenarian Question and Old-Age Mortality in the Soviet Union, 1959–1970,» Demography 20, no. 4 (November 1983): 587–606; Neil G. Bennett and Lea Keil Garson, «Extraordinary Longevity in the Soviet Union: Fact or Artifact?,» Gerontologist 6, no. 4 (August 1986): 358–361; Lea Keil Garson, «The Centenarian Question: Old-Age Mortality in the Soviet Union, 1897 to 1970,» Population Studies 45, no. 2 (July 1991): 265–278.
28
«Life Expectancy in the USA, 1900–1998,» University of California, Berkeley, https://u.demog.berkeley.edu/~andrew/1918/figure2.html.
29
James C. Riley, Rising Life Expectancy: A Global History (Cambridge, England: Cambridge University Press, 2001).
30
J. P. Griffin, «Changing Life Expectancy Throughout History,» Journal of the Royal Society of Medicine 101, no. 12 (December 2008): 577.
31
Aaron O’Neill, «Life Expectancy in the United Kingdom 1765–2020,» Statista, https://www.statista.com/statistics/1040159/life-expectancy-united-kingdom-all-time/; «Life Expectancy by Age,» Infoplease, https://www.infoplease.com/us/health-statistics/life-expectancy-age-1850–2011; Lauren Medina, Shannon Sabo, and Jonathan Vespa, «Living Longer: Historical and Projected Life Expectancy in the United States, 1960 to 2060,» Current Population Reports, February 2020, https://www.census.gov/content/dam/Census/library/publications/2020/demo/p25–1145.pdf; Raphael Minder, «Spain’s Formula to Live Forever,» Foreign Policy, July 4, 2019, https://foreignpolicy.com/2019/07/04/spains-formula-to-live-forever/; Steven Johnson, «How Humanity Gave Itself an Extra Life,» New York Times Magazine, April 27, 2021.
32
«Healthy Life Expectancy at Birth,» UN, https://www.un.org/esa/sustdev/natlinfo/indicators/methodology_sheets/health/health_life_expectancy.pdf.
33
Anne Case, Angus Deaton, «Rising Morbidity and Mortality in Midlife among White Non-Hispanic Americans in the 21st Century,» Proceedings of the National Academy of Sciences 112, no. 49 (November 2, 2015); Alan B. Krueger, «Where Have All the Workers Gone?,» документ, подготовленный для «The Elusive ‘Great’ Recovery: Causes and Implications for Future Business Cycle Dynamics,» Sixtieth Annual Economic Conference, Federal Reserve Bank of Boston, Boston, MA, October 14, 2016, https://www.bostonfed.org/-/media/Documents/economic/conf/great-recovery-2016/Alan-B-Krueger.pdf.
34
Tamara Rushovich, Marion Boulicault, and Heather Shattuck-Heidorn, «Sex Disparities in COVID-19 Mortality Vary Across US Racial Groups,» Journal of General Internal Medicine 36 (2021): 1696–1701.
35
UN, World Population Prospects: 2019 Revision; Bertrand Desjardins, «Why Is Life Expectancy Longer for Women Than It Is for Men?,» Scientific American, August 30, 2004; Rochelle Sharpe, «Women’s Longevity Falling in Some Parts of the U.S., Stress May Be Factor,» Connecticut Health, November 12, 2012, http://c-hit.org/2012/11/12/womens-longevity-falling-in-some-parts-of-u-s-stress-may-be-factor/; Irma T. Elo et al., «Trends in NonHispanic White Mortality in the United States by Metropolitan-Nonmetropolitan Status and Region, 1990–2016,» Population and Development Review 45, no. 3 (2019): 549–583; Arun S. Hendi, «Trends in Education-Specific Life Expectancy, Data Quality, and Shifting Education Distributions: A Note on Recent Research,» Demography 54, no. 3 (2017): 1203–1213; Monica Potts, «What’s Killing Poor White Women?,» American Prospect, September 3, 2013.
36
«Single Mother Statistics,» Single Mother Guide, May 17, 2021, https://singlemotherguide.com/single-mother-statistics/.
37
Herodotus, The Histories, book III, http://www.perseus.tufts.edu/hopper/text?doc=Perseus%3Atext%3A1999.01.0126%3Abook%3D3; «Myth of the Source: Historical References,» Acción Cultura Española, https://www.accioncultural.es/virtuales/florida/eng/search/myth_history.html; Tad Friend, «Silicon Valley’s Quest to Live Forever,» New Yorker, March 27, 2017; Jocelyn Kaiser, «Google X Sets Out to Define Healthy Human,» Science, July 28, 2014; Eva Hamrud, «Scientists Think We Can ‘Delay’ the Aging Process, but How Far Can We Actually Go?,» Science Alert, April 3, 2021; Adam Gopnik, «Can We Live Longer but Stay Younger?,» New Yorker, May 13, 2019.
38
Josephine Cumbo, «‘Their House is on Fire’: The Pension Crisis Sweeping the World,» Financial Times, November 17, 2019.
39
Brendan Shaw, «Five Generations in the Workplace,» Shawview Consulting, June 7, 2019, https://www.shawview.com/post/2019/06/07/an-historical-moment-five-generations-in-the-workplace.
40
«London Buses on the Streets, 1940s and 1950s,» https://www.1900s.org.uk/1940s-london-buses.htm; «Bus Drivers and Their Special Skills, 1940s and 1950s,» https://www.1900s.org.uk/1940s-london-bus-drivers.htm.
41
Bureau of the Census, «American Families and Living Arrangements: 2021,» tables H1 and FG3, https://www.census.gov/data/tables/2021/demo/families/cps-2021.html; Stephanie Kramer, «U. S. Has World’s Highest Rate of Children Living in Single-Parent Households,» Pew Research Center, December 12, 2019, https://www.pewresearch.org/fact-tank/2019/12/12/u-s-children-more-likely-than-children-in-other-countries-to-live-with-just-one-parent/.
42
Diana Bruk, «11 Reasons ‘Little House on the Prairie’ Was Once the Best Show on Television,» Country Living, November 12, 2014, https://www.countryliving.com/life/a6263/little-house-on-the-prairie/.
43
Margaret Mead and Ken Heyman, Family (New York: Macmillan, 1965), 77–78.
44
David Brooks, «The Nuclear Family Was a Mistake,» Atlantic, March 2020.
45
Francesca M. Cancian, Steven L. Gordon, «Changing Emotion Norms in Marriage: Love and Anger in U. S. Women’s Magazines Since 1900,» Gender and Society 2, no. 3 (September 1988): 308–342.
46
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47
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50
Eric Kilnenberg, Going Solo: The Extraordinary Rise and Surprising Appeal of Living Alone (New York: Duckworth Books, 2013).
51
Bella DePaulo, «Living Alone: Men and Women, Young to Old, Around the World,» Psychology Today, February 28, 2020, https://www.psychologytoday.com/us/blog/living-single/202002/living-alone-men-and-women-young-old-around-the-world.
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53
Richard Fry, Jeffrey S. Passel, and D’Vera Cohn, «A Majority of Young Adults in the U. S. Live with Their Parents for the First Time Since the Great Depression,» Pew Research Center, September 4, 2020, https://www.pewresearch.org/fact-tank/2020/09/04/a-majority-of-young-adults-in-the-u-s-live-with-their-parents-for-the-first-time-since-the-great-depression/; «When Are They Ready to Leave the Nest?,» Eurostat, August 12, 2020, https://ec.europa.eu/eurostat/web/products-eurostat-news/-/edn-20200812–1; «The Ominous ‘Kangaroo’ Generation in Korea,» Newsnpr, November 7, 2021, https://www.newsnpr.org/the-ominous-kangaroo-generation-in-korea-parents-do-not-let-their-children-be-independent-until-the-age-of-40-they-still-have-no-intention-of-leaving-the-house/; «Census Data Shows More than 42 % of South Koreans in their 30s Are Unmarried,» Allkpop, September 29, 2021, https://www.allkpop.com/article/2021/09/census-data-shows-more-than-42-of-south-koreans-in-their-30s-are-unmarried; Christina Newberry, «Adult Children At Home? Learn Strategies for Making It Work – Including How to Word a Contract for Adult Children Living at Home That Makes the Rules Clear!,» Adult Children Living at Home, https://adultchildrenlivingathome.com/.
54
Bella DePaulo’s How We Live Now: Redefining Home and Family in the 21st Century, Kindle edition (New York: Atria Books, 2015).
55
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56
Rosabeth Moss Kanter, Community and Commitment(Cambridge, MA: Harvard University Press, 1972).
57
Janet Sasson Edgette, «Let’s Stop Stressing Out Our Kids with Career Choice Pressure,» Philadelphia Inquirer, March 11, 2019; Elena Blanco-Suarez, «The Myths About the Teenage Brain,» Psychology Today, March 19, 2019, https://www.psychologytoday.com/us/blog/brain-chemistry/201903/the-myths-about-the-teenage-brain; Richard Wike, «Americans Say Kids Need More Pressure in School, Chinese Say Less,» Pew Research Center, August 22, 2013, https://www.pewresearch.org/fact-tank/2013/08/22/americans-say-kids-need-more-pressure-in-school-chinese-say-less/; Amy Morin, «The Dangers of Putting Too Much Pressure on Kids,» Verywell Family, September 22, 2020, https://www.verywellfamily.com/the-dangers-of-putting-too-much-pressure-on-kids-1094823.
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https://www.oecd.org/pisa/PISA-results_ENGLISH.png; «Dropout Rates,» National Center for Education Statistics, https://nces.ed.gov/fastfacts/display.asp?id=16; H. Dryler, «Parental Role Models, Gender, and Educational Choice,» British Journal of Sociology 49, no. 3 (September 1998): 375–398; Grace Chen, «Parental Involvement Is Key to Student Success,» Public School Review, August 14, 2021, https://www.publicschoolreview.com/blog/parental-involvement-is-key-to-student-success.
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John Katzman and Steve Cohen, «Why Parents Pick the Wrong Colleges for Their Kids,» Time, April 14, 2017; Kristin van Ogtrop, «A Letter of Apology to a Son Graduating from College,» Time, April 13, 2017; Anna Raskind, «Major Problems: How to Choose a Major Under Pressure,» Columbia Daily Spectator, April 21, 2016; Leighann Camarero, «When It Comes to Choosing a Major, College Students Feel the Pressure,» WAMC Northeast Public Radio, April 4, 2013, https://www.wamc.org/post/when-it-comes-choosing-major-college-students-feel-pressure; Editorial Board, «Do Parentals Pressure Career Choices?,» Ledger, November 14, 2018; Sonu Kumari Singh, «Academic and Psychological Consequences of Imposed Career Choices,» master’s thesis, National Institute of Technology, Rourkela, India, May 2015, https://core.ac.uk/download/pdf/80147549.pdf.
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Rachel Simmons, «Perfectionism Among Teens Is Rampant (and We’re Not Helping),» Washington Post, January 25, 2018; Thomas Curran and Andrew P. Hill, «Perfectionism Is Increasing Over Time: A Meta-Analysis of Birth Cohort Differences from 1989 to 2016,» Psychological Bulletin 145, no. 4 (2019): 410–429.
61
Alexandra Morgan Gruber, «No Place to Grow Up,» May 19, 2015, United States Finance Committee, https://www.finance.senate.gov/imo/media/doc/Gruber%20Testimony.pdf.
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«Tuition Waivers by State,» University of Washington, https://depts.washington.edu/fostered/tuition-waivers-state.
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David Eddie et al., «From Working on Recovery to Working in Recovery,» Journal of Substance Abuse and Treatment 113 (June 2020).
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«The Professional and Technical Workforce: By the Numbers,» AFL–CIO Department for Professional Employees, September 27, 2021, https://www.dpeaflcio.org/factsheets/the-professional-and-technical-workforce-by-the-numbers; David J. Deming, «The Growing Importance of Social Skills in the Labor Market,» Quarterly Journal of Economics 132, no. 4 (November 2017): 1593–1640; J. D. Mayer, R. D. Roberts, and S. R. Barsade, «Human Abilities: Emotional Intelligence,» Annual Review of Psychology 59 (2008): 507–536; The Future of Jobs (Geneva: World Economic Forum, January 2016), http://www3.weforum.org/docs/WEF_Future_of_Jobs.pdf.
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Цит. по: William Fifield, «Pablo Picasso: A Composite Interview,» Paris Review 32 (summer-fall 1964).
66
Цит. по: Nicole Krueger, «Preparing Students for Jobs That Don’t Exist,» ISTE, August 31, 2021, https://www.iste.org/explore/ISTE-blog/Preparing-students-for-jobs-that-don%27t-exist.
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Цит. по: «The Future of Jobs and Jobs Training,» Pew Research Center, May 3, 2017, https://www.pewresearch.org/internet/2017/05/03/the-future-of-jobs-and-jobs-training/; National Academies of Science, Engineering, and Medicine, Information Technology and the U. S. Workforce (Washington, DC: National Academies Press, 2017), https://www.nap.edu/read/24649/chapter/1.
68
Annamaria Lusardi and Olivia S. Mitchell, «The Economic Importance of Financial Literacy: Theory and Evidence,» Journal of Economic Literature 52, no. 1 (2014): 5–44; Meredith Cicerchia and Chris Freeman, «How Common Is Functional Illiteracy?,» Touch-type Read and Spell, https://www.readandspell.com/functionalilliteracy.
69
Цит. по: Byron Pitts, «Battling the Scourge of Illiteracy,» CBS News, October 4, 2009, https://www.cbsnews.com/news/battling-the-scourge-of-illiteracy/.
70
Daniel Lattier, «32 Million U. S. Adults Are ‘Functionally Illiterate’… What Does That Even Mean?,» Intellectual Takeout, August 26, 2015, https://www.intellectualtakeout.org/blog/32-million-us-adults-are-functionally-illiterate-what-does-even-mean/; «National Assessment of Adult Literacy (NAAL),» National Center for Education Statistics, https://nces.ed.gov/naal/; «Program for the International Assessment of Adult Competencies,» National Center for Education Statistics, https://nces.ed.gov/surveys/piaac/; «Survey of Adult Skills,» OECD, https://www.oecd.org/skills/piaac/.
71
«Which Countries Are Best at English as a Second Language?,» World Economic Forum, November 2019, https://www.weforum.org/agenda/2019/11/countries-that-speak-english-as-a-second-language. См. также: Mauro F. Guillén, «The Real Reasons to Support Language Study,» Chronicle of Higher Education, July 27, 2009, https://www.chronicle.com/article/the-real-reasons-to-support-language-study/.
72
Stacy Rapacon, «Career Change Is the New Normal of Working,» CNBC, April 27, 2016, https://www.cnbc.com/2016/04/26/career-change-is-the-new-normal-of-working.html; Helen Barrett, «Plan for Five Careers in a Lifetime,» Financial Times, September 5, 2017.
73
«Number of Jobs, Labor Market Experience, Marital Status, and Health,» Bureau of Labor Statistics, August 31, 2021, https://www.bls.gov/news.release/pdf/nlsoy.pdf; «Average Time Spent with One Employer in European Countries 2020,» Statista, August 4, 2021, https://www.statista.com/statistics/1209552/average-time-spent-with-one-employer-in-europe/.
74
Andrew J. Chapin, «Forget Robots, Blockchain Technology May Be the Real Threat to Your Job,» Observer, November 18, 2018, https://observer.com/2018/11/blockchain-smart-contracts-middle-management-jobs/; «Resoundingly Human: Robots on the Job – What’s the Real Impact for Their Human Counterparts?,» Knowledge at Wharton, November 6, 2020, https://ai.wharton.upenn.edu/news-stories/resoundingly-human-robots-on-the-job-whats-the-real-impact-for-their-human-counterparts/; Joe McKendrick, «It’s Managers, Not Workers, Who Are Losing Jobs to AI and Robots, Study Shows,» Forbes, November 15, 2020, https://www.forbes.com/sites/joemckendrick/2020/11/15/its-managers-not-workers-who-are-losing-jobs-to-ai-and-robots-study-shows/?sh=22fd3ce520d5; Technology and the Future of the Government Workforce (Walldorf, Germany: SAP, 2020), https://www.instituteforgovernment.org.uk/sites/default/files/publications/tech-future-government-workforce.pdf; «The Future of Public Service,» Deloitte, https://www2.deloitte.com/us/en/pages/public-sector/articles/future-of-public-service.html.
75
«The Future of Jobs and Jobs Training,» Pew Research Center, May 3, 2017, https://www.pewresearch.org/internet/2017/05/03/the-future-of-jobs-and-jobs-training/; Emma Jacobs and Aimee Keane, «Career Changers: Cracking It as a Coder,» Financial Times, August 30, 2018; https://www.ft.com/content/1ee55290–963e Your 20s and 30s,» BBC News, April 27, 2019, https://www.bbc.com/news/newsbeat-48077012.
76
«Managing the Multigenerational Workplace,» January 1, 2014, Future of Work Hub, https://www.futureofworkhub.info/allcontent/2014/1/1/managing-the-multigenerational-workplace; Caroline Ngonyo Njoroge and Rashad Yazdanifard, «The Impact of Social and Emotional Intelligence on Employee Motivation in a Multigenerational Workplace,» Global Journal of Management and Business Research 14, no. 3 (2014); Eddy S. Ng and Emma Parry, «Multigenerational Research in Human Resource Management,» in Review in Personnel and Human Resources Management (Bingley, England: Emerald, 2016), 1–41; «The Hartford’s Reverse Mentoring Program,» Profiles in Diversity Journal, July 1, 2013, https://diversityjournal.com/11474-the-hartfords-reverse-mentoring-program/; Carol Hymowitz, «The Tricky Task of Managing the New, Multigenerational Workplace,» Wall Street Journal, August 12, 2018; David Mallon, Yves Van Durme, and Maren Hauptmann, «The Postgenerational Workforce: From Millennials to Perennials,» Deloitte, May 15, 2020, https://www2.deloitte.com/us/en/insights/focus/human-capital-trends/2020/leading-a-multigenerational-workforce.html; «The Perennial Mindset in the Era of Ageless with Gina Pell and Susan Hoffman,» Arts Research Center, University of California, Berkeley, https://arts.berkeley.edu/the-perennial-mindset-in-the-era-of-ageless-with-gina-pell-and-susan-hoffman/; Lindsey Pollak, The Remix: How to Lead and Succeed in the Multigenerational Workplace (New York: Harper Business, 2019).
77
«China Focus: Silver-Haired Students Rise Against Population Ageing,» XinhuaNet, May 8, 2017, http://www.xinhuanet.com//english/2017–05/08/c_136266199.htm; Neha Thirani Bagri, «China’s Seniors Are Lining up to Go Back to College,» Quartz, May 9, 2017, https://qz.com/978805/chinas-seniors-are-lining-up-to-go-back-to-college/; Tech and the Modern Grandparent (Washington, DC: AARP, 2019), https://www.aarp.org/content/dam/aarp/research/surveys_statistics/life-leisure/2019/aarp-grandparenting-study-technology-fact-sheet.doi.10.26419–2Fres.00289.016.pdf; Peter Rinderud, «Seniors and Technology During Covid-19,» Ericsson, January 26, 2021, https://www.ericsson.com/en/blog/2021/1/seniors-and-technology-during-covid; Laurie Quinn, «Going Back to College After 50: The New Normal?,» Forbes, July 1, 2018; Jacob Share, «Career Changes After 40: True Stories of Real People Who Succeeded,» JobMob, April 4, 2019, https://jobmob.co.il/blog/career-changes-after-40-success-stories/; «Is It Too Late to Become a Doctor? Not According to Today’s Medical Students,» St. George’s University Medical School, May 20, 2021, https://www.sgu.edu/blog/medical/becoming-a-doctor-later-in-life/.
78
«Most Millennials Resist the ‘Millennial’ Label,» Pew Research Center, September 3, 2015, https://www.pewresearch.org/politics/2015/09/03/most-millennials-resist-the-millennial-label/.
79
Цит. по: Carol Hymowitz, «The Tricky Task of Managing the New, Multigenerational Workplace,» Wall Street Journal, August 12, 2018. См. также: Peter Cappelli and Bill Novelli, Managing the Older Worker: How to Prepare for the New Organizational Order (Boston, MA: Harvard Business Review Press, 2010).
80
Цит. по: «Company Culture and the Multigenerational Workforce,» Built In, May 10, 2021, https://builtin.com/company-culture/multigenerational-workforce.
81
Don Ezra, «#56 Interviews about Retirement,» Life After FullTime Work (blog), 2017, https://donezra.com/56-interviews-about-retirement/.
82
Eric Brotman, «Why Retirement Is a Bad Idea Financially and Psychologically,» Forbes, June 30, 2020, https://www.forbes.com/sites/ericbrotman/2020/06/30/why-retirement-is-a-bad-idea-financially-and-psychologically/?sh=4cbc5ce53c76.
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Iris van der Heide et al., «Is Retirement Good for Your Health? A Systematic Review of Longitudinal Studies,» Academic BMC Public Health 13, no. 1 (2013): 1–22; Elizabeth Mokyr Horner et al., «The Impact of Retirement on Health,» MBC Health Services Research 16 (2016): 1–9; Ranu Sewdas, «Association Between Retirement and Mortality: Working Longer, Living Longer?,» Journal of Epidemiology and Community Health 74 (2020): 473–480; Living in the Covid19 Pandemic: The Health, Finances, and Retirement Prospects of Four Generations (Cedar Rapids, IA: Transamerica Center for Retirement Studies, August 2021), https://transamericacenter.org/docs/default-source/retirement-survey-of-workers/tcrs2021_sr_four-generations-living-in-a-pandemic.pdf.
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«American Time Use Survey,» Bureau of Labor Statistics, https://www.bls.gov/TUS/CHARTS/OLDER.HTM; Jasmin Collier, «Excessive Daily TV at Older Age Tied to Poorer Memory,» Medical News Today, March 1, 2019, https://www.medicalnewstoday.com/articles/324598; Gretchen Livingston, «Americans 60 and Older Are Spending More Time in Front of Their Screens Than a Decade Ago,» Pew Research Center, June 18, 2019, https://www.pewresearch.org/fact-tank/2019/06/18/americans-60-and-older-are-spending-more-time-in-front-of-their-screens-than-a-decade-ago/; AJ Dellinger, «How the Elderly Spend Their Time with Screens,» Mic, August 15, 2019, https://www.mic.com/life/screen-time-is-higher-for-the-elderly-than-younger-people-new-data-reports-18660210; Edward C. Baig, «Worried About Increased Screen Time? Think About Its Quality,» AARP, April 6, 2020, https://www.aarp.org/home-family/personal-technology/info-2020/increased-screen-time.html; Katharine G. Abraham and Susan N. Houseman, «Policies to Improve Workforce Services for Older Americans,» Economic Studies at Brookings, November 2020, https://www.brookings.edu/wp-content/uploads/2020/11/ES-11.19.20-Abraham-Houseman.pdf.
85
«At 54, China’s Average Retirement Age Is Too Low,» Economist, June 24, 2021; Kasper Lippert-Rasmussen, «The EU and Age Discrimination: Abolishing Mandatory Retirement!,» Twelve Stars, March 7, 2019, https://www.twelvestars.eu/post/kasper-lippert-rasmussen.
86
William R. Emmons, «Older Workers Accounted for All Net Employment Growth in Past 20 Years,» Federal Reserve Bank of St. Louis, February 1, 2021, https://www.stlouisfed.org/on-the-economy/2021/february/older-workers-accounted-all-net-employment-growth; Jo Ann Jenkins, «It’s Time to Rethink Aging and Retirement, AARP’s Jenkins Says,» Barron’s, May 17, 2021; Nicole Maestas, «Back to Work: Expectations and Realizations of Work after Retirement,» Journal of Human Resources 45, no. 3 (summer 2010): 718–748; Nicole Maestas, «Why Are People Unretiring?,» Retirement Wisdom, August 2, 2018, https://www.retirementwisdom.com/podcasts/why-are-people-unretiring-nicole-maestas/.
87
Sherry E. Sullivan and Adram Al Ariss, «Employment After Retirement: A Review Framework for Future Research,» Journal of Management 45, no. 1 (January 2019): 262–284; Zaria Gorvett, «What If We Have to Work Until We’re 100?,» BBC, July 16, 2018, https://www.bbc.com/worklife/article/20180710-whats-it-like-working-past-your-100th-birthday.
88
Lisa Michaels, «How Is Workplace Technology Supporting an Ageing Workforce,» DiversityQ, August 7, 2020, https://diversityq.com/how-is-workplace-technology-supporting-an-ageing-workforce-1509859/; Kerry Hannon, «5 Reasons Working from Home Benefits Older Workers – and Their Employers,» AARP, June 9, 2020, https://www.aarp.org/work/working-at-50-plus/info-2020/telework-benefits.html; Caitlin Powell, «Older People Who Work from Home More Likely to Stay in the Workforce, ONS Finds,» People Management, August 31, 2021, https://www.peoplemanagement.co.uk/news/articles/older-people-work-from-home-more-likely-stay-workforce-ons#gref.
89
Eileen Applebaum, Arne Kalleberg, and Hye Jin Rho, «Nonstandard Work Arrangements and Older Americans, 2005–2017,» Economic Policy Institute, February 28, 2019, https://www.epi.org/publication/nonstandard-work-arrangements-and-older-americans-2005–2017/; «UK’s Gig Economy Workforce Has Doubled Since 2016,» TUC, June 28, 2019, https://www.tuc.org.uk/news/uks-gig-economy-workforce-has-doubled-2016-tuc-and-feps-backed-research-shows; Damjan Jugovic Spajic, «The Future of Employment: 30 Telling Gig Economy Statistics,» SmallBizGenius, May 26, 2021, https://www.smallbizgenius.net/by-the-numbers/gig-economy-statistics/#gref; Andrew Fennell, «Gig Economy Statistics UK,» StandOutCV, January 2022, https://standout-cv.com/gig-economy-statistics-uk; Elaine Pofeldt, «Why Older Workers Are Embracing the Gig Economy,» Forbes, August 30, 2017, https://www.forbes.com/sites/elainepofeldt/2017/08/30/why-older-workers-are-embracing-the-gig-economy/?sh=193903aa42ce; Leonardo Castañeda, «Boomers, Not Millennials, May Be the Most Active Generation in the Gig Economy,» Mercury News, June 28, 2019.
90
Brett Arends, «How the Covid Crisis Is Making Retirement Inequality Worse,» MarketWatch, September 11, 2021, https://www.marketwatch.com/story/how-the-covid-crisis-is-making-retirement-inequality-worse-11631201005; Owen Davis et al., «The Pandemic Retirement Surge Increased Retirement Inequality,» Schwartz Center for Economic Policy Analysis, June 1, 2021, https://www.economicpolicyresearch.org/jobs-report/the-pandemic-retirement-surge-increased-retirement-inequality; Mark Miller, «America’s Retirement Race Gap, and Ideas for Closing It,» New York Times, August 14, 2020.
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Richard Venturi, «Inherited Wealth in Greying Societies,» France Stratégie, July 6, 2017, https://www.strategie.gouv.fr/english-articles/inherited-wealth-greying-societies; Amy Feldman, «When Longevity Upends Trusts,» Forbes, November 29, 2014; Amy Fontinelle, «Why Millennials Should Not Rely on an Inheritance,» MassMutual, July 28, 2020, https://blog.massmutual.com/post/why-millennials-should-not-rely-on-an-inheritance; «Survey of Consumer Finances (SCF),» Board of Governors of the Federal Reserve System, https://www.federalreserve.gov/econres/aboutscf.htm; Will Kenton, «Average Inheritance: How Much Are Retirees Leaving to Heirs?,» NewRetirement, June 29, 2020, https://www.newretirement.com/retirement/average-inheritance-how-much-are-retirees-leaving-to-heirs/; Nicolas Gattig, «‘Inheritance Mother’: Tackling Taboo of Caring for Elderly Parents,» Japan Times, August 12, 2017; «Ameriprise Study: Family Financial Discussions Go Smoother Than Anticipated, but Unrealistic Inheritance Expectations Persist,» BusinessWire, March 15, 2017, https://www.businesswire.com/news/home/20170315005007/en/Ameriprise-Study-Family-Financial-Discussions-Go-Smoother-Than-Anticipated-But-Unrealistic-Inheritance-Expectations-Persist; «Despite Good Intentions, Millennials and Gen Z Are Demonstrating Unrealistic Expectations About Their Financial Futures,» BusinessWire, August 13, 2018, https://www.businesswire.com/news/home/20180813005101/en/Despite-Good-Intentions-Millennials-and-Gen-Z-Are-Demonstrating-Unrealistic-Expectations-About-Their-Financial-Futures; «Over-Optimistic UK Adults Overestimating Their Inheritance,» Just, https://www.wearejust.co.uk/waj-archive/ARCHIVED-my-home-my-future/ARCHIVED-inheritance-expectations/; «Millennials ‘Misjudging Inherintance Windfall,’» Week, May 10, 2019; Gail Johnson, «Nearly Half of Canadians Are Banking on an Inheritance to Meet Their Financial Goals. What Are the Dangers?,» Globe and Mail, October 22, 2019; Edward Jones, «Canadians Are Banking on an Inheritance as Many Struggle to Meet Their Financial Goals,» Newswire Canada, September 30, 2019, https://www.newswire.ca/news-releases/edward-jones-survey-canadians-are-banking-on-an-inheritance-as-many-struggle-to-meet-their-financial-goals-834230408.html; Mary R. Tomlinson, «Gen Y Housing Aspirations Could Depend on a Housing Inheritance,» Future Justice issue paper, https://www.futurejustice.com.au/reports/pdf/GenY-Housing-Inheritance-issue-paper.pdf; «The Inheritance Expectation,» Eldernet, October 12, 2021, https://www.eldernet.co.nz/gazette/the-inheritance-expectation-experts-say-spend-it-while-you-can/; Jay Zagorsky, «Do People Save or Spend Their Inheritances? Understanding What Happens to Inherited Wealth,» Journal of Family and Economic Issues 34, no. 1 (March 2013): 64–76.
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Marianne Cooper, «Mothers’ Careers Are at Extraordinary Risk Right Now,» Atlantic, October 1, 2020, https://www.theatlantic.com/family/archive/2020/10/pandemic-amplifying-bias-against-working-mothers/616565/; Michelle Fox, «Men Have Been Promoted 3 Times More Than Women During the Pandemic, Study Finds,» CNBC, October 13, 2020, https://www.cnbc.com/2020/10/13/pandemic-fallout-men-got-3-times-more-promotions-than-women.html; Caitlin Powell, «Could Working from Home Stall Women’s Careers?,» People Management, November 15, 2021, https://www.peoplemanagement.co.uk/news/articles/could-working-from-home-stall-womens-careers#gref.
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113
Mari Shibata, «The Untapped Potential of the ‘Longevity Economy,’» BBC, October 10, 2019, https://www.bbc.com/worklife/article/20190930-the-untapped-potential-of-the-longevity-economy; Jeff Beer, «Why Marketing to Seniors Is So Terrible,» Fast Company, June 5, 2019; Robert Zniva and Wolfgang Weitzl, «It’s Not How Old You Are but How You Are Old: A Review on Aging and Consumer Behavior,» Management Review Quarterly 66 (2016): 267–297; Pastore, «Blurring the Lines».
114
Lindsay Dodgson, «TikTokers Are Dancing with Their Grandparents for Content, and It Could Help Curb the Pandemic of Loneliness Among Older People,» Insider, June 11, 2020, https://www.insider.com/how-tiktok-brings-grandparents-and-grandchildren-together-2020–6; Sydney Page, «Grandparents Are Dancing with Their Grandkids on TikTok. People Can’t Get Enough,» Washington Post, May 14, 2020.
115
«How ‘Granfluencers’ Are Shaking Up Social Media Representation and Influencer Marketing,» PR Daily, December 31, 2021, https://www.prdaily.com/how-granfluencers-are-shaking-up-social-media-representation-and-influencer-marketing/; «The Rise of the Granfluencer,» Social Standard, https://www.sostandard.com/blogs/the-rise-of-the-granfluencer/; Kantaro Komiya, «Grandparents Gone Viral,» Rest of World, https://restofworld.org/2021/social-media-isnt-just-for-young-people/; Kait Shea, «The Golden Age of Influence: Eight ‘Granfluencers’ Shaking Up Consumers’ Social Media Feeds,» Event Marketer, March 28, 2022, https://www.eventmarketer.com/article/social-media-granfluencers-eight-types/; Carlo Pizzati, «Aging Influencers, Chinese Grandmas Are Social Media Hit,» World Crunch, September 3, 2021, https://worldcrunch.com/culture-society/-aging-influencers-grandmas-in-china.
116
«Celebrating Airbnb’s 60+ Host Community,» Airbnb blog, https://blog.atairbnb.com/celebrating-airbnbs-60-host-community; «Airbnb Statistics, User Counts, Facts & News (2022),» DMR, https://expandedramblings.com/index.php/airbnb-statistics/; «Uber Revenue and Usage Statistics,» BuildFire, https://buildfire.com/uber-statistics/.
117
Scott McKenzie, «Nielsen: The Rise of Multigeneration Homes and the New Gatekeepers Within,» Drum, August 4, 2020, https://www.thedrum.com/opinion/2020/08/04/nielsen-the-rise-multi-generation-homes-and-the-new-gatekeepers-within; Sharon Vinderine, «Multigenerational Households Are Influencing North American Retail Trends,» Entrepreneur, November 6, 2018, https://www.entrepreneur.com/growing-a-business/multigenerational-households-are-influencing-north-american/322144.
118
Carol Kuruvilla, «‘Iron Nun’ Proves Youth Is Unlimited in Nike Ad,» HuffPost, August 15, 2016, https://www.huffingtonpost.co.uk/entry/iron-nun-proves-youth-is-unlimited-in-nike-ad_n_57b209e1e4b0718404123f79; Miriam Tremelling, «The Iron Nun Inspires Us All in Nike’s ‘Unlimited Youth,’» Campaign, August 23, 2016, https://www.campaignlive.co.uk/article/iron-nun-inspires-us-nikes-unlimited-youth/1406682.
119
«Mercedes-Benz ‘Grow Up’ Campaign: Tapping into an Urban Subculture,» Advertising + Marketing, April 18, 2018, https://www.marketing-interactive.com/mercedes-benz-grow-up-campaign-tapping-into-an-urban-subculture; «Your Shot: Diving Deeper Into Mercedes-Benz’s Compelling ‘Grow Up’ Series,» Little Black Book, https://www.lbbonline.com/news/your-shot-diving-deeper-into-mercedes-benzs-compelling-grow-up-series.
120
«CoverGirl Embraces Inclusivity in Their New Campaign by Droga5,» MPC, https://archive.mpcadvertising.com/our-work/all/covergirl-i-am-what-i-make-up; Ruby Boddington, «CoverGirl Releases Biggest Reinvention in Brand’s 60-Year History: I Am What I Make Up,» It’s Nice That, October 16, 2017, https://www.itsnicethat.com/news/covergirl-i-am-what-i-make-up-graphic-design-161017.
121
Jessica Kriegel, «Why Marketing to Millennials and Other Generations Is Pointless,» Forbes, November 25, 2015; Heidi Zak, «How to Successfully Market One Product to Multiple Generations,» Medium, July 23, 2019, https://medium.com/swlh/how-to-successfully-market-one-product-to-multiple-generations-7c23428d11ee; Sam Bradley, «How Do You Solve a Problem Like… Ageism in the Marketing Business?,» Drum, June 1, 2021, https://www.thedrum.com/news/2021/06/01/how-do-you-solve-problem-ageism-the-marketing-business; Matthew Schwartz, «Finding the Common Threads Is Key for Generational Marketing,» ANA, June 23, 2020, https://www.ana.net/blogs/show/id/mm-blog-2019–12-common-threads-for-generational-marketing; «‘Parentmorphosis’– Progressive’s Latest Ad Campaign Reminds Us… We’re All Becoming Our Parents,» UTA Social, March 29, 2017, https://utasocial.wordpress.com/2017/03/29/parentmorphosis-progressives-latest-ad-campaign-reminds-us-were-all-becoming-our-parents/; Paul Talbot, «How Marketers Can Engage with Different Generations,» Forbes, November 11, 2021.
122
«80-Year-Old Japanese Man Yuichiro Mirua Becomes Oldest to Conquer Mount Everest,» Independent, May 23, 2013; Kara Goldfarb, «He Was the Oldest Man to Climb Mount Everest-10 Years Later He Beat His Own Record,» All That’s Interesting, May 14, 2018, https://allthatsinteresting.com/yuichiro-miura. См. также: «About Miura Everest 2013 Project,» Miura Everest 2013, http://miura-everest2013.com/pdf/project_english_130322.pdf.
123
Цит. по: Millard Dale Baughman, «Teacher’s Treasury of Stories for Every Occasion» (Englewood Cliffs, NJ: Prentice-Hall, 1958), 69.
124
Цит. по: https://www.goodreads.com/quotes/861169-we-now-accept-the-fact-that-learning-is-a-lifelong.
125
Цит. по: Kerry Hannon, «Forget ‘OK, Boomer’–Workplaces of the Future Will Be Multigenerational,» MarketWatch, December 16, 2019, https://www.marketwatch.com/story/forget-ok-boomer-workplaces-of-the-future-will-be-multigenerational-2019–12–16.
126
Цит. по: Joe Kita, «Workplace Age Discrimination Still Flourishes in America,» AARP, December 30, 2019, https://www.aarp.org/work/working-at-50-plus/info-2019/age-discrimination-in-america.html.
127
Цит. по: Susan Ratcliffe, Oxford Essential Quotations (Oxford, England: Oxford University Press, 2016).
128
Цит. по: Sam Bradley, «How Do You Solve a Problem Like… Ageism in the Marketing Business?,» Drum, June 1, 2021, https://www.thedrum.com/news/2021/06/01/how-do-you-solve-problem-ageism-the-marketing-business.
129
https://nces.ed.gov/programs/digest/d21/tables/dt21_311.15.asp.
130
Natalie Oganesyan, «Entertainment Executives See Return to Multi-Generational Viewing,» Yahoo! News, October 2, 2020, https://www.yahoo.com/now/entertainment-executives-see-return-multi-201447044.html.
131
Цит. по: Global Report of Ageism (New York: United Nations, 2021), 125, https://www.who.int/teams/social-determinants-of-health/demographic-change-and-healthy-ageing/combatting-ageism/global-report-on-ageism.
132
David Neumark, «Strengthen Age Discrimination Protections to Help Confront the Challenge of Population Aging,» Brookings Institution, November 19, 2020, https://www.brookings.edu/research/strengthen-age-discrimination-protections-to-help-confront-the-challenge-of-population-aging/.
133
https://www.aarp.org/research/topics/economics/info-2019/multigenerational-work-mentorship.html.
134
https://www2.deloitte.com/us/en/insights/focus/technology-and-the-future-of-work/post-pandemic-talent-strategy-generations-in-the-workplace.html.
135
Lisa Payne, «New Multigenerational Beauty Brand Targets Ages 19 to 99,» Stylus, https://www.stylus.com/new-multigenerational-beauty-brand-targets-ages-19-to-99.